SurveyMonkey calls itself “the world’s leading provider of web-based survey solutions” (http://www.surveymonkey.com/AboutUs.aspx). The company provides the ability for individuals, groups, and companies to create surveys, distribute them, and receive and analyze the results. The basic service is free and includes survey design features, data collection features, and analysis features. Basic survey design allows an unlimited number of surveys of up to ten questions each, 15 question types, and many survey templates and themes. Basic service also includes up to 100 responses per survey and various ways to collect responses, and results are available in real time. For a monthly fee, the plan can be upgraded to either Pro or Unlimited which allow for longer surveys, more responses, and more survey creation, response collection, and reporting and analysis features. An important aspect of the Pro and Unlimited Plans is skip logic which results in better surveys and therefore more useable results. A participant’s answer to a question can determine which question will come next, creating a survey more relevant to the individual.